Forward Thinking,
Forward Moving
Combine Industry Expertise with Cutting Edge AI To Unlock The Future
Forward Thinking,
EsperPulse
Smarter AI Deployment for Consumer & Retail Leaders
Companies that benefit the most from AI are the ones who combine AI with the institutional knowledge that already exists in their teams.
EsperPulse combines deep consumer and retail expertise with fnFM™, our proprietary approach to building AI that fits your business instead of forcing you to fit it.
Real Business Results with fnFM™
fnFM™ turns decades of industry expertise into AI that actually understands your business.
Constraints? Handled.
We build for common constraints. Data quality, technical limits, and resource gaps: our deployment model works around all three.
Our Successes
Impact of EsperPulse Business Solutions
EsperPulse solutions powered by Functional Foundation Models™ (fnFM) help P&L Leaders to deliver measurable results across functional areas in markets across the world.
40%
Reduction in Forecast Error - Client "Titan," Utilization Management, 2025 engagement
Individual client results vary. Reference calls available on request - contact us to learn more.
Paid Search Campaign 1,432 conversions | +30% lift
Outdoor Campaign 3,432 reach | +70% lift
Retargeting Email 2,431 opens | +10% lift
Our Solutions
Our Solutions
Marketing & Trade Investment Planning & Optimization
A planning solution powered by real-time marketing mix models and advanced optimization capabilities.
Competitive Monitoring & Insights
Advanced suite of market monitoring capabilities with a focus on action not just reporting.
Pricing Decision Support
Leverage pricing to achieve sales and margin goals. Deploy complex data-driven decision trees in real-time.
Revenue Growth Management
Comprehensive suite of solutions to drive revenue growth strategy and complex execution across touch points.
Demand Planning
Smarter demand planning building on the rich data foundation of marketing and trade decisions to save time, resources and to drive higher accuracy.
Brand Planning
A solution that provides a robust foundation for the brand planning exercise and allows brand teams to collaborate cross-functionally and manage large numbers of permutations and scenarios.
Smart Dashboards with Business Acumen
AI powered dashboards that leverage deep industry expertise through Functional Foundation Models and respond to the intent of the user.
Strategy and Execution to drive Financial Outcomes
PiOptima PiOptima
A Marketing and Trade investment planning solution powered by Marketing Mix Models that incorporate the impact of investment as well as environmental factors. Human-controlled optimization capabilities enable users to leverage MMM insights while focusing on business strategy. PiOptima provides the data foundation that can be seamlessly connected to Demand Planning and Brand Planning solutions eliminating duplication across functional groups.
Our Approach
Business Acumen and Industry Expertise as a Superpower
EsperPulse fnFM™ are built upon a belief that unprecedented business success can be achieved if human expertise and acumen can be scaled beyond human capacity. This is AI as a tool in the hands of smart business people…
Functional Foundation Model®
Our innovative Functional Foundation Model® (fnFM™) framework is a versatile and adaptable neural network-based infrastructure designed for addressing complex tasks within specific domains. It emphasizes practical functionality and foundational support for downstream applications, incorporating advanced techniques like knowledge engineering, transfer learning, and domain expertise integration.
Hover to explore the model
Our Solutions
Marketing & Trade Investment Planning & Optimization
A planning solution powered by real-time marketing mix models and advanced optimization capabilities.
Competitive Monitoring & Insights
Advanced suite of market monitoring capabilities with a focus on action not just reporting.
Pricing Decision Support
Leverage pricing to achieve sales and margin goals. Deploy complex data-driven decision trees in real-time.
Revenue Growth Management
Comprehensive suite of solutions to drive revenue growth strategy and complex execution across touch points.
Demand Planning
Smarter demand planning building on the rich data foundation of marketing and trade decisions to save time, resources and to drive higher accuracy.
Brand Planning
A solution that provides a robust foundation for the brand planning exercise and allows brand teams to collaborate cross-functionally and manage large numbers of permutations and scenarios.
Smart Dashboards with Business Acumen
AI powered dashboards that leverage deep industry expertise through Functional Foundation Models and respond to the intent of the user.
EsperPulse
Ready for transformative AI solutions ?
Move from experimentation to measurable business outcomes with EsperPulse solutions designed for consumer, retail, and revenue teams that need practical AI deployment without the usual friction.
